Unlocking the Potential of Real-Time Customer Insights with E X P L O R E for Hotels

In the competitive hospitality industry, understanding guest preferences and behaviours is crucial for success.
E X P L O R E virtual tours not only provide an immersive experience for potential guests but also deliver real-time customer insight data to hotels. In this blog post, we'll explore the benefits of leveraging this data to better understand current and future guest behaviour, and how it can inform tactical and strategic sales and marketing activities.

Benefits of Real-Time Customer Insights for Hotels

1. Personalisation

Access to real-time data enables hotels to identify guests’ preferences and interests as they engage with virtual tours. This information enables hotel marketers to create personalised marketing campaigns and offers, resulting in higher conversion rates and guest satisfaction.

2. Improved Customer Segmentation

The data gathered from virtual tours helps hotels better understand their target audience's demographics, travel preferences, and behaviours. This knowledge allows for more effective customer segmentation, enabling targeted marketing efforts and better resource allocation.

3. Identifying Trends and Patterns

Real-time customer insights can reveal emerging trends and patterns in guest behaviour, allowing hotels to adapt their offerings and marketing strategies to align with evolving preferences.

4. Enhancing Guest Experience

The storytelling experience of a virtual tour is not limited to discovery and booking. Planners, delegates, and guests may make use of a virtual tour post-booking and whilst on site. By understanding guests’ needs and expectations, hotels can make data-driven decisions to improve their services and amenities, ensuring a memorable experience that encourages repeat visits and positive word-of-mouth.

5. Data-Driven Revenue Management

Real-time insights can inform revenue management strategies, enabling hotels to optimise pricing, promotions, and inventory management based on demand patterns and guest preferences.

6. Benchmarking and Competitor Analysis

Access to customer data allows hotels to measure their performance against industry benchmarks and assess how they compare to competitors, helping identify areas for improvement and differentiation.

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Traditionally, hotels have relied on historical customer data, which can be outdated by the time it is analysed and put into action. This lag in data availability can hinder hotels' ability to make timely decisions and respond to rapidly changing guest preferences and market conditions. Relying on data that is 3+ months old can result in missed opportunities and less effective sales and marketing strategies.

The advantage of using E X P L O R E virtual tours is that they provide real-time, forward-looking customer intent data. This enables hotels to immediately identify shifts in guest preferences and behaviour, allowing them to make data-driven decisions and adapt their strategies more quickly. Real-time insights empower hotels to stay ahead of the competition and remain agile in the ever-changing hospitality landscape. By leveraging up-to-date customer data, hotels can proactively address emerging trends, optimise marketing campaigns, and create personalised experiences that resonate with their target audience. In short, real-time customer intent data is invaluable for hotels seeking to stay competitive and enhance guest satisfaction in today’s dynamic market.